House of Quality Examples Dr. Everette S. Gardner,

House of Quality Examples Dr. Everette S. Gardner,

House of Quality Examples Dr. Everette S. Gardner, Jr. Rock-Climbing Harness Blank House Suntex Process Windshield Wiper Restaurant Design Auxiliary Power Unit Refrigerator Continental Airlines K m + - e y t o r o o f / c o r r e la t io n a t r ix s y m b o ls P o s itiv e / S u p p o r tin g N e g a tiv e / T r a d e o ff + + - Rock-Climbing Harness + - D IR E C T IO N O F IM P R O V E M E N T P e rfo rm a n c e m e a s u re s T E C H N IC A L R E Q U IR E M E N T S S iz e o f ra n g e T e c h n ic a l d e t a ils P L A N N IN G M A T R IX

C U S TO M E R R E Q U IR E M E N T S E a s y to p u t o n 2 3 3 4 4 1 .2 1 .1 2 .6 7 C o m fo r ta b le w h e n h a n g in g 5 4 4 2 5 1 .2 1 .4 8 .4 22 F it s o v e r d iff e r e n t c lo t h e s 1 1

1 5 2 1 .2 1 .0 1 .2 3 A c c e s s ib le g e a r lo o p s 3 3 4 1 3 1 .0 1 .0 3 .0 8 D o e s n o t r e s tr ic t m o v e m e n t 5 2 2 3 5

1 .6 1 .4 1 1 .2 29 L ig h tw e ig h t 3 3 2 5 3 1 .0 1 .0 3 .0 8 S a fe 5 4 3 3 4 1 .0 1 .2 6 .0 16

A ttr a c tiv e 2 2 2 5 3 1 .2 1 .1 2 .6 7 T o ta l (1 0 0 % ) 38 T E C H N IC A L P R IO R IT IE S 54 8 1 .2 63 2 3 .4 7 0 .2 1 9 1 .6 9 8 .6 30 P E R C E N TA G E O F TO TA L 9 13 10 4

12 31 16 5 612 K e y t o in t e r r e la t io n s h ip m a t r ix s y m b o ls O u r p ro d u c t Y 174g 250 5 4 4m m 1 4 C o m p e t it o r A 's p r o d u c t Y 193g 321 3 5 8m m 4 5 S tr o n g in t e r r e la tio n s h ip C o m p e t it o r B 's p r o d u c t

Y 157g 198 6 4 3m m 1 3 M e d iu m in t e r r e ltio n s h ip Y 160g 250 8 6 4m m 2 4 W e a k in t e r r e la t io n s h ip D E S IG N T A R G E T S Correlation: Very Strong Relationship Strong Relationship Weak Relationship Suntex Process Quality of Suppliers Packaging Material: Product Preservation

Packaging: Appearance Pathogen Removal Chemical Film Removal Soil Residue Removal Wax Removal Engineering Characteristics Importance Weighting 4 4 2 5 5 3 4 Target Values 5 4 5 5 5 3 4 Customer Requirements

Importance to Customer Brand 2 Taste 5 Appearance 5 Price 3 Germ-free 4 Pesticide-free 3 Convenience 3 Deployment Selling Points Windshield Wiper Restaurant design for Conference center Refrigerator

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