Good News and Neutral News Messages - swlearning.com

Good News and Neutral News Messages - swlearning.com

Effective Communication for Colleges 9th Edition Brantley & Miller CHAPTER 8 Job Searches, Rsums, and Cover Letters 2002 SOUTH-WESTERN EDUCATIONAL PUBLISHING Learning Objectives Chapter 8 Slide

2 Develop a job search strategy that includes objective research and analysis, both from a personal and an employer perspective. Identify and use a variety of sources, including the Internet, to research employment opportunities. Continued on next slide. Effective Communication for Colleges, 9th ed. by Brantley and Miller Continued Learning Objectives

Chapter 8 Slide 3 Prepare a rsum that accurately and effectively presents your qualifications. Implement the CBO approach and the persuasive strategy AIDA and incorporate the six Cs of effective messages to plan and complete an effective cover letter. Effective Communication for Colleges, 9th ed. by Brantley and Miller The Job Search

Chapter 8 Slide 4 Analyze personal characteristics and qualifications. Research potential employment opportunities. Prepare a rsum and a cover letter. Effective Communication for Colleges, 9th ed. by Brantley and Miller Personal Characteristics and Skills Skills inventories Personality inventories

Effective Communication for Colleges, 9th ed. by Brantley and Miller Chapter 8 Slide 5 Employment Opportunities Chapter 8 Slide 6 Networking Human resources departments

College placement services Newspapers and professional publications Employment agencies The electronic connection Effective Communication for Colleges, 9th ed. by Brantley and Miller Potential Employers Chapter 8 Slide 7 Publications Reference sections of libraries Company publications and web sites

Effective Communication for Colleges, 9th ed. by Brantley and Miller Purpose of a Rsum Chapter 8 Slide 8 The objective of a rsum is to obtain an interview. Your rsum tells the prospective employer (the buyer) the good things about you (the product). Your rsum tells what you have learned,

what responsibilities you have assumed, and what you have accomplished. Effective Communication for Colleges, 9th ed. by Brantley and Miller Correct Grammatical Structure for a Rsum Chapter 8 Slide 9 Use phrases (no subjects) that begin with strong action verbs. Do not use personal pronouns such as I, me, you, and my.

Use parallel structure, action verbs, and descriptive words to tell what you did. Effective Communication for Colleges, 9th ed. by Brantley and Miller Rsum Content Heading Job objective Education Employment history Effective Communication for Colleges, 9th ed. by Brantley and Miller Chapter 8 Slide 10

Optional Rsum Content Summary of qualifications Achievements and honors Accomplishments Activities and memberships Effective Communication for Colleges, 9th ed. by Brantley and Miller Chapter 8 Slide 11 Rsum Content Heading Include this information:

Name Complete address Telephone number(s) Fax number, if appropriate E-mail address, if appropriate Effective Communication for Colleges, 9th ed. by Brantley and Miller Chapter 8 Slide 12 Rsum Content Job Objective

Chapter 8 Slide 13 Explain your employment interests in a one- to three-line statement. Consider other titles for this section: Professional Objective Career Objective Employment Goal Effective Communication for Colleges, 9th ed. by Brantley and Miller Rsum Content Summary of Qualifications

Chapter 8 Slide 14 Use instead of or in addition to a job objective. Emphasize the strongest and most relevant abilities. Present as a bulleted list or in paragraph form. Effective Communication for Colleges, 9th ed. by Brantley and Miller Rsum Content

Education Chapter 8 Slide 15 Include this information when applicable: School name, city, state Graduation and/or attendance dates (month/year) Major and minor fields of study Degree, diploma, or certificates (month/year) Pertinent courses, seminars, and workshops Effective Communication for Colleges, 9th ed. by Brantley and Miller

Rsum Content Employment History Chapter 8 Slide 16 Include this information for each employer: Company name, city, and state Date of employment (month/year) Status, if part-time Job title and accompanying duties Emphasize the relationship between the job(s) you had and the job you want.

Effective Communication for Colleges, 9th ed. by Brantley and Miller Rsum Content Achievements Chapter 8 Slide 17 Include this section only if you have relevant information and space. Choose a title for this section that reflects the content you include.

Effective Communication for Colleges, 9th ed. by Brantley and Miller References Chapter 8 Slide 18 References are people who can comment positively on your abilities and accomplishments. References are generally listed on a separate page. References may be included on the rsum when the rsum content is short and inclusion

enhances appearance. Effective Communication for Colleges, 9th ed. by Brantley and Miller Items to Omit in a Rsum Birth date Gender Chapter 8 Slide 19 Physical characteristics Political affiliation Marital status Race

National origin Religion Effective Communication for Colleges, 9th ed. by Brantley and Miller Organization of Rsum Information Reverse chronological order Functional order Combination style Effective Communication for Colleges, 9th ed. by Brantley and Miller Chapter 8 Slide 20

Electronic Rsum E-mail message E-mail attachment Online posting Effective Communication for Colleges, 9th ed. by Brantley and Miller Chapter 8 Slide 21 Scannable Rsum Chapter 8

Slide 22 Rsum read by scanner Job categories identified and applicants ranked Letter generated to offer interview or to reject applicant Information or actual rsum stored for future openings Effective Communication for Colleges, 9th ed. by Brantley and Miller Keyword Summary Chapter 8

Slide 23 Keyword summary (nouns or noun phrases) should reflect Job titles. Significant responsibilities. Special skills, abilities, and awards. Continued on next slide. Effective Communication for Colleges, 9th ed. by Brantley and Miller Continued Keyword Summary Keyword summary (nouns or noun

phrases) should reflect Interpersonal skills. Fields of study. Academic degrees. Professional designations. Effective Communication for Colleges, 9th ed. by Brantley and Miller Chapter 8 Slide 24 Format Guidelines for Computer-Friendly Rsum Chapter 8

Slide 25 Use a 65-space line; begin most lines at the left margin. Use an easily readable font where the letters do not touch. Use a 10- or 12-point size. Continued on next slide. Effective Communication for Colleges, 9th ed. by Brantley and Miller Continued Format Guidelines for Computer-Friendly Rsum

Chapter 8 Slide 26 Use a one-column format. Do not use lines, graphics, or boxes. Avoid italics, boldface, underlines, bullets, and shading. Send the rsum document to yourself as a test (e-mail). Continued on next slide. Effective Communication for Colleges, 9th ed. by Brantley and Miller Continued

Format Guidelines for Computer-Friendly Rsum Chapter 8 Slide 27 List phone numbers on separate lines. Print on high-quality white or lightcolored paper using a laser printer. Mail in a large envelope without folding or stapling (scannable). Effective Communication for Colleges, 9th ed. by Brantley and Miller

Security Precaution for Online Rsum Chapter 8 Slide 28 Include e-mail address but omit street address and telephone numbers for online rsum. Effective Communication for Colleges, 9th ed. by Brantley and Miller Employment Information Web Sites

U.S. Office of Personnel Management http://www.opm.gov/ Americas Job Bank http://www.ajb.dni.us/ Monster.com http://www.monster.com/ CareerJournal from The Wall Street Journal http://www.careers.wsj.com/ Effective Communication for Colleges, 9th ed. by Brantley and Miller Chapter 8 Slide 29 The Cover Letter

Chapter 8 Slide 30 The cover letter or application letter, which accompanies your rsum, is a persuasive letter that creates interest in you. The cover letter is a sales letteryou are the product. Effective Communication for Colleges, 9th ed. by Brantley and Miller Chapter 8 Slide

31 Plan a Cover Letter Using the CBO Approach Identify the objective. Persuade the receiver to grant an interview. Visualize the audience. Direct your letter to a specific person, when possible. Continued on next slide. Effective Communication for Colleges, 9th ed. by Brantley and Miller Continued

Chapter 8 Slide 32 Plan a Cover Letter Using the CBO Approach Gather supporting information highlighting your abilities and characteristics that help the receiver understand your value to the workplace. Organize the information. Use the indirect pattern and the persuasive strategy AIDA. Effective Communication for Colleges, 9th ed. by Brantley and Miller

Compose a Cover Letter Draft Using the CBO Approach Chapter 8 Slide 33 Attract attention with an appropriate opening. Stimulate interest and encourage desire in you as a job candidate. Ask for action, and make responding easy. Effective Communication for Colleges, 9th ed. by Brantley and Miller

Complete a Cover Letter Using the CBO Approach Prepare a one-page message in an acceptable business letter format. Print on stationery that matches the rsum. Produce an error-free document. Sign your name legibly and neatly. Effective Communication for Colleges, 9th ed. by Brantley and Miller Chapter 8 Slide 34

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